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AI & Hospitality — How Hotels Get Found in 2026 (MCP & Agentic Search)
July 6, 2026
The Model Context Protocol (MCP) is becoming the layer through which hotels are discovered by LLM-based agents. This talk breaks down what MCP servers do, why 94% of hotels are currently invisible to agentic search, and the concrete steps to become AI-readable — a strategic priority as agentic AI drives an estimated 40% of trip discovery.
